Project overview
Singapore Institute of Technology needed TikTok and Instagram content that spoke to prospective and current students. The difficulty with university social is that the audience is fluent in the platform: anything that reads as a brochure gets scrolled past.
- Channel
- @singaporetech
- Platform
- TikTok and Instagram
- Employer
- Fiftyfull
- Period
- Sep 2024 – Feb 2025
- Role
- Creative Intern
Content students would actually stop for
I worked on this as a creative intern at Fiftyfull, owning content development from the client brief through to the finished post.
Formats built on what already worked on the platform
The work leaned on trend analysis and storytelling rather than announcements — campus vox pops, festival tie-ins and participation formats that give students a reason to appear in the content themselves.
The Deepavali edition of “SITizens try to guess the word” is a fair example: a recognisable platform format, filmed on campus, carrying a cultural moment without needing a caption to explain itself.
Selected posts
A selection of published posts from the account.
Ways of working
- Translated client briefs into concepts, then managed execution across talent sourcing, production coordination and post-production editing
- Ran deliverables through structured review cycles, refining them on stakeholder feedback before publishing
- Applied trend analysis and storytelling to shape formats rather than decorate them
Outcomes
Content produced in this period outperformed standard posts in likes and impressions.
That comparison is as recorded on my CV; the underlying per-post figures are not published here.