About
Media Specialist working across campaign planning, investment, and content. Below: who I am, where I’ve worked, what I studied, and how to reach me.
Hunter Lua
Media Planning & Investing / Creative
Hunter Lua
Media, Data & Automation
I'm Hunter, a media and business operations specialist who owns problems end to end — from spotting an operational gap to shipping the fix and reporting the outcome to leadership. At Admerasia I plan investment for McDonald's U.S. initiatives, managing 7-figure budgets across up to 30 partner teams and around 10 campaigns a year, and turning campaign data into targeting and strategy decisions.
A Digital Communications & Integrated Media degree (Highest Distinction) from Singapore Institute of Technology sits on top of a Diploma in Accountancy from Ngee Ann Polytechnic, so financial analysis and business trade-off thinking come alongside the audience and stakeholder side. When a workflow needs tooling that doesn't exist yet, I build it.
Assistant Media Specialist (Planning & Investment)
McDonald's U.S. Market · Admerasia · New York City
Creative Intern
Fiftyfull · Singapore Institute of Technology
Marketing and Communications Assistant
Perennial Holdings · CHIJMES & Capitol Singapore
Internal Communications Officer
Ministry of Home Affairs · Singapore
Accounting Intern
PKF International · Singapore
Education
Singapore Institute of Technology
2023–26BSc Digital Communications & Integrated Media — Honors with Highest Distinction
Ngee Ann Polytechnic
2018–21Diploma in Accountancy
National Service
Inspector
Let's build something together