Project overview
CHIJMES is a restored 19th-century convent turned dining and lifestyle destination. People come for the grounds and the atmosphere as much as for any individual restaurant, which changes what the feed has to do.
- Channel
- @chijmes_sg
- Platform
- Employer
- Perennial Holdings
- Period
- Jun 2023 – Dec 2023
- Role
- Marketing and Communications Assistant
Selling a place, not just the businesses in it
Alongside Capitol Singapore, CHIJMES was the second property I covered in the marketing and communications team, with the same responsibility to understand what tenants, event hosts and visitors each needed from it.
What went into the feed
Posts covered tenants and their menus, events held on the grounds, and the building itself — the lighting, the courtyard and the occasions that suit it.
As with Capitol, the events I helped coordinate on the ground were the same events the feed documented, so the content was planned as part of the activation rather than added afterwards.
Selected posts
A selection of published posts from the account.
Ways of working
- Built an understanding of tenant, event host and audience needs to inform the communications approach
- Coordinated logistics and cross-team execution for casual leasing events across both flagship malls
- Reported monthly to senior management on PR results, marketing initiatives and event outcomes
Outcomes
The reporting cycle meant each month of activity informed the next, and the period recorded improved social visibility across the properties.